Winners' Benefits

Participation in the Red Dot Award: Brands & Communication Design offers designers the chance to receive international recognition, increased visibility and valuable industry contacts. These are the Winners’ Benefits that await you if you receive an award in the Red Dot Award: Brands & Communication Design:

Evaluation by an international, independent jury of experts

Boost to your reputation and image

Access to an international community of designers, producers and potential customers

Global recognition as an attractive employer

Celebrating your success at the awards ceremony in Berlin

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Awards

In the Red Dot Award: Brands & Communication Design, there are three distinctions. The Red Dot: Grand Prix is the top individual award and is given to a maximum of one project per category. Projects and brands that impress with their excellent design quality and creative achievements are honoured with the Red Dot: Best of the Best. The Red Dot is the award for high design quality.

Award Ceremony 2025: Lukas Cottrell (2nd from left) at the announcement of the Red Dot: Grand Prix for the project “The Revived”

Lukas Cottrell, CEO Peter Schmidt Group:

“The Red Dot Award has international reach and resonates far beyond the design industry. Our record result not only makes us proud. It also sends a strong signal to the market: strong, creative ideas give projects the power to move people emotionally.”

Categories

From brand design and identity to packaging, spatial communication, websites and sound design – 18 categories are available for participating in the Red Dot Award: Brands & Communication Design.

Corporate Design & IdentityBrand Design & IdentityAdvertisingPackaging DesignPublishing & Print MediaAnnual ReportsTypographyIllustrationsPostersSpatial CommunicationFair StandsRetail DesignWebsitesAppsInterface & User Experience DesignFilm & AnimationSound DesignDigital Solutions

Participation, dates and costs

Register in just a few steps via the My Red Dot portal. All important information on the terms and conditions of participation, the registration process, deadlines, and costs can be found here.

Award ceremony

On Friday, 6 November 2026, an unforgettable evening awaits the award winners at the Konzerthaus Berlin. The winners of the Red Dot: Best of the Best will receive their trophies on stage from Professor Dr Peter Zec and a member of the Red Dot jury. Afterwards, the “Designers’ Night” invites guests to an atmospheric after-show party. The evening offers the ideal opportunity to make new contacts, deepen existing acquaintances and celebrate together in a festive atmosphere.

The highlights of the award ceremony on 7 November 2025 can be found here.

Red Dot: Agency of the Year

The honorary title of “Red Dot: Agency of the Year” is awarded annually to an agency that has impressed with outstanding design quality in the Red Dot Award. The agency has demonstrated above-average design achievements either in the context of the current competition or over a period of several years. The title is awarded at the Red Dot Gala in Berlin and is the highlight of the award ceremony. All previous winners can be found in our Hall of Fame.

The “Stylus” challenge trophy

Accenture Song is Red Dot: Agency of the Year 2025

Accenture Song is Red Dot: Agency of the Year 2025

Red Dot: Junior Award

The Red Dot: Junior Award is part of the Red Dot Award: Brands & Communication Design. This part of the competition is aimed at trainees, students and young professionals who have completed their studies no longer than two years prior to entering the competition. Participants benefit from a reduced entry fee and, in the case of being awarded, a reduced price for the Winner Package.

The highest distinction in the junior competition is the Red Dot: Junior Prize. This award is endowed with 10,000 euros. The winner will be announced at the Red Dot Gala.

In 2025, Ling Tung University was delighted to receive the outstanding award for its work “CICADA’S TUNE.”

Ling Tung University, Red Dot: Junior Prize winner 2025

The “CICADA’S TUNE” project was awarded the Red Dot: Junior Prize

Red Dot Jury

Expertise and experience are combined in the jury members of the Red Dot Award: Brands & Communication Design. Every year, our international experts make a significant contribution to the quality of the Red Dot Label. According to the motto “In search of good design & creativity”, the Red Dot Jury decides on the quality of the entries and thus awards the Red Dot distinctions.

Find an overview of all jury members here.

Sara AndreassonProf. Masayo AveMariam BraimahŠpela ČadežEric ChangKelley ChengThilo von DebschitzChí-An Benjamin De LeoMaría Luján DonaireMelanie DrechslerRainer HirtMatthew HockThomas KnüwerAkira KobayashiProf. Shu-Chang KungProf. Laurent LacourDaniel LeyserJohnason LoUwe MelicharAlison Park DouglasAndy PayneProf. Dr. Christof Rezk-SalamaBettina SchulzZhuohan ShaoYara SolimanJane StrukProf. Philipp TeufelSylvia Vitale RottaHolger WindfuhrProf. Dr. Seung Hun Yoo

FAQ

What is the Red Dot Award: Brands & Communication Design?The Red Dot Award: Brands & Communication Design is an internationally recognised competition that has been honouring outstanding achievements in the field of communication design since 1993. In 2019, the competition was expanded to offer brands an even bigger stage. An independent jury evaluates the entries and honours the best with the renowned Red Dot. Being awarded stands for the highest design quality, strengthens the market position and offers unique moments of success.

What can I enter in the Red Dot Award: Brands & Communication Design?Admissible for participation are works and projects that have been published after 1 July 2023 or will be published before 1 July 2026 and have not yet been entered in the Red Dot Award: Brands & Communication Design in the past. Projects that have been realised exclusively for participation in the Red Dot Award: Brands & Communication Design are not eligible.

You can find more detailed information in our terms and conditions.

How do I enter my project, work or campaign for the Red Dot Award: Brands & Communication Design?1. Download the Guide to Success2. Register in the My Red Dot portal3. Select the category and provide information on the project4. Upload digital material5. Enter the designer and client6. Select payment method and complete registration7. Depending on the category: submit the physical originalWhat does it cost to participate in the Red Dot Award: Brands & Communication Design?The registration fee for participating in the Red Dot Award: Brands & Communication Design depends on the respective date of registration.

An overview of the valid dates and costs can be found here.

Please note: In order to be able to use all the benefits as a winner of the Red Dot Award: Brands & Communication Design without restriction, you must book a Winner Package. By participating in the Red Dot Design Award, you have already agreed in advance to this obligatory booking, which will be made if you receive an award.

You can read the terms and conditions here.

ContactInformation on registration E-mail: bcd(at)red-dot.dePhone: +49 201 838885–42You can find detailed information inthe Guide to Success for Brands and Communication Design. Any questions?Don't want to miss any more deadlines?We'll be happy to give youcomprehensive advice.Subscribe to our Red Dot Updates.

You can find a list of all of the contact persons for the Red Dot Design Award here.